Week 974

Matt Kirkland

It's week 974!

This week we've been doing some actual PRINT design work. It's a rarity for us to bust out Indesign, but it's a tool in the BNB toolbelt! In this case, the print work is really a prototype, and will lead to a technical superpower, like we usually work on. The client team is just starting their customer conversations about a new idea, and as they start the journey toward product-market fit we're helping churn out design artifacts as quickly as possible. They're taking those to potential customers to figure out what things work (or dont).

It's a really fun idea; a web-powered tool that will output its results in different media - including a print on demand book. I obviously love publishing and think that new tech in the publishing world is going to unlock all kinds of innovation - and this is a very promising start.

And in the meantime, we get to trade screen based pixels and padding for points and gutters :)